eCommerce SEO for Tools &
Natural Stone Products

Hard Rock Tool is a leading provider of natural stone tooling and equipment, renowned for their high-quality products and industry expertise. Having successfully partnered with Hard Rock Tool on two previous website design projects and managing their SEO for the past four years, we were well-versed in their brand, goals, and market. Our latest project with them involved a complete rebrand, which required a comprehensive strategy to transition their online presence seamlessly while maintaining and enhancing their search engine performance.

The rebranding initiative was driven by Hard Rock Tool’s strategic decision to consolidate their products under a new brand identity and URL. While the old website had been performing exceptionally well on search engines, the new URL had never hosted a live website, presenting a significant challenge in terms of establishing its online authority and maintaining the SEO momentum.

This case study exemplifies the power of a well-executed SEO strategy in transforming an e-commerce business. By addressing key challenges and leveraging targeted SEO techniques, we successfully boosted our client’s online visibility, traffic, and sales. Our holistic approach, combining technical SEO, content optimization, and user experience improvements, proved to be the cornerstone of our success. If you’re looking to elevate your e-commerce business through effective SEO, Acme Digital Marketing is here to help you achieve your goals.