eCommerce Website Design for Tools & Natural Stone Products
Project - eCommerce Website Design for Tools & Natural Stone Products
Client Overview
Hard Rock Tool is a leading provider of natural stone tooling and equipment, renowned for their high-quality products and industry expertise. Having successfully partnered with Hard Rock Tool on two previous website design projects and managing their SEO for the past four years, we were well-versed in their brand, goals, and market. Our latest project with them involved a complete rebrand, which required a comprehensive strategy to transition their online presence seamlessly while maintaining and enhancing their search engine performance.
Project Background
The rebranding initiative was driven by Hard Rock Tool’s strategic decision to consolidate their products under a new brand identity and URL. While the old website had been performing exceptionally well on search engines, the new URL had never hosted a live website, presenting a significant challenge in terms of establishing its online authority and maintaining the SEO momentum.
eCommerce eCommerce Website Design for Tools & Natural Stone Products Project Results
Key Achievements:
- Sales Increase: 59% growth in sales.
- Traffic Boost: 95% rise in organic search traffic.
- Domain Authority: Improved from 3 to 16.
- Keywords and Backlinks: 690+ new keywords and 850+ new backlinks.
Project - eCommerce Website Design for Tools & Natural Stone Products
Client Overview
Hard Rock Tool is a leading provider of natural stone tooling and equipment, renowned for their high-quality products and industry expertise. Having successfully partnered with Hard Rock Tool on two previous website design projects and managing their SEO for the past four years, we were well-versed in their brand, goals, and market. Our latest project with them involved a complete rebrand, which required a comprehensive strategy to transition their online presence seamlessly while maintaining and enhancing their search engine performance.
Project Background
The rebranding initiative was driven by Hard Rock Tool’s strategic decision to consolidate their products under a new brand identity and URL. While the old website had been performing exceptionally well on search engines, the new website had never been live, presenting a significant challenge in terms of establishing its online authority and maintaining the SEO momentum.
eCommerce eCommerce Website Design for Tools & Natural Stone Products Results
Key Achievements:
- Sales Increase: 59% growth in sales.
- Traffic Boost: 95% rise in organic search traffic.
- Domain Authority: Improved from 3 to 16.
- Keywords and Backlinks: 690+ new keywords and 850+ new backlinks.
“Acme Digital Marketing has been our digital marketing provider for 3 years now. We are thrilled with how effectively they collaborate with our team and the results they produce. They have provided web design, SEO services, and content optimization. Our website routinely ranks first or second in search engine results and our sales and leads increase year over year. We are very grateful to Acme Digital Marketing and highly recommend them for all things digital marketing”
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This rebranding and SEO optimization project for Hard Rock Tool demonstrates our expertise in managing complex transitions and delivering measurable results. By leveraging strategic planning, comprehensive SEO tactics, and user-focused design, we successfully launched a new website that not only preserved but enhanced Hard Rock Tool’s online presence and authority.
At Acme Digital Marketing, we are passionate about what we do and the quality we bring to our clients. We’re focused on increasing your online visibility with strategic digital marketing, optimized web design and development, strategic SEO, local SEO, social media management, optimized content creation, and PPC / ads management.