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Content Optimization – 5 Things You Should Be Doing To Increase Your Ranking

Content optimization improves the visibility of a web page and website.

Content Optimization

You’ve heard the saying “content is king”? Well, it’s true.  Especially when it comes to search engine optimization (SEO) and ranking for high-volume keywords. However, unless you’re implementing a good content optimization strategy, you may still be invisible to search engines.  

Search engines need to know what your website is about to properly rank your website.  Search engines are not going to guess what your message is so it’s extremely important to create your messaging clearly and effectively.

What is Content Optimization?

Broken down, it’s making your website’s pages and blog posts more attractive to search engines.  Good content optimization influences your website’s ability to rank organically.

According to Moz, “The content of a page is what makes it worthy of a search result position.” And while the days of “keyword stuffing”, where you could simply add your focus keyword to every other sentence, are long gone, content optimization (including keywords) is still an integral part of search engine ranking.  

You can’t rank for keywords that you don’t use.  Good content optimization will improve your website’s visibility, which leads to better quality traffic and conversion rates.

Creating optimized content takes time and can be costly if you’re paying someone to write the content for you. If you’re not taking advantage of all the ways to optimize your content, you’re missing opportunities to increase your ranking for your focus keywords.

5 key content optimization tasks you should being doing:

#1 - Identify High-Volume Keywords

Start with keyword research.  Identify he keywords and phrases that your target audience is searching for.  Choose a high-volume keyword to focus on for each page.  Incorporate these keywords in:

  • Page title
  • At least h1 heading
  • At least h2-h6 subheading
  • In the first paragraph
  • Throughout content where appropriate

#2 - Image Optimization

  • Image alt tags should describe the image.  If appropriate, add your keyword(s)

#3 - Title Tags & Meta Descriptions

  • Use the focus keyword at the beginning of the title tag and in the meta description

#4 - Internal Links

  • Wherever appropriate, link to other pages and posts within your website

#5 - External Links

  • Linking to outside sources provides credibility.  If you notify the website you are linking to, they may offer to link back to your website

While you don’t want to miss the opportunities to identify and highlight your high-volume focus keyword, you don’t want to overdo it. 

The goal is to create high-quality, valuable content. This means that the content on your website should be informative, engaging, and relevant to your target audience. It should also be well-written and easy to read, with a clear structure and hierarchy. Additionally, it’s important to make sure that your website’s content is regularly updated and fresh, as this can help to improve your search engine rankings.

content optimization is an ongoing process, not a one-time task. Search engines and user preferences are constantly changing, so it’s important to regularly review and update your website’s content to make sure that it stays relevant and effective.

If you’d like to discuss how Acme Digital Marketing can help you with optimized content creation, just fill out this quick form and someone from our team will get back to you within 24 hours.