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Checklist of Questions to Ask Before Hiring a Web Designer

Checklist of Questions to Ask Before Hiring a Web Designer

Launching a business is exciting and can be more than a little stressful. There are endless tasks that need to be completed, many of which you’ll need to hire others to complete.  Hiring the right people is essential. 

One of the most important tasks you’ll need to do is hiring a web designer. While there are things that you can skimp on, a website shouldn’t be one of them.  Sure, you can have a website built fairly inexpensively, but you’ll end up spending more money in the long run if it’s not done right from the beginning. 

As “seasoned” (not old, lol) website designers that specializes in SEO, we’ve worked with a significant number of clients who have hired website designers based solely on price. When their website doesn’t show up on search engines, they hire Acme Digital Marketing for search engine optimization so their potential customers can find them. 

No complaining on our end.  We love helping businesses stand out online, but we also remember what it’s like when you’re first starting out as a business owner or entrepreneur, every penny counts. 

Checklist of Questions to Ask Before Hiring a Web Designer

Before hiring a web designer, make sure you ask these questions first!

#1 SEO

A beautiful website is just a beautiful website if your invisible to search engines and your potential customers are unable to find you. A good web developer will build with SEO in mind from the beginning. If your site isn’t search engine optimized, you will pay more money in the long run to rank for your high-volume keywords. 


  • What steps do they take to ensure that your site will be search engine optimized?
  • What plugins do they recommend for SEO and optimization?

#2 Security

Website security is critical to protect your business and customers’ data.


  • What is their approach to website security, including how they will handle backups, updates, and security threats.

#3 Website Hosting

Website Hosting – Who hosts your website really does matter and a good designer will have advice and be able to explain the difference between a shared hosting plan and a VPS (not much price difference, but huge optimization difference.)


  • What hosting company/plan do they suggest? Who do they use?

#4 Ongoing Website Management / Maintenance

Building a website is one thing but knowing how it’s built and how to fix any issues that may arise is another.


  • What do they do if your site goes down?
  • How would they fix it?
  • Do they know their way around a c-panel?
  • Do they provide regular backups?

#5 Design Philosophy


  • What themes do they recommend? Why?
  • Will you be able to easily make updates with that theme?
  • Do they provide tutorials for you to make minor updates yourself?
  • Will the website be responsive across all device sizes?

#6 Technical Issues


  • What platforms do they use to test your site when it’s completed to ensure that everything is working well and there are no technical issues? They should be able to provide you with a technical analysis report showing that there are no 4xx or 5xx error codes.

#7 Analytics


#8 Past Clients


  • Can you provide client reviews?

  • Do you have a portfolio of sites that you’ve built?

Ask these questions and any other questions that you can think of before hiring a web designer.  Make sure you’re comfortable with their answers because your website is your brand, your first impression.  A well-built website is the most inexpensive way to advertise because you will rank organically. A website that is built with SEO in mind will save you a ton of time and money…..and frustration.

If you’d like to learn more about Acme Digital Marketing’s optimized web design, just fill out this quick form and someone from our team will get back to you within 24 hours.